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Buff Sales Team Keys to Success
Selling to large Warehouse Clubs, Retail, E-Commerce and TV Networks requires a tremendous amount of preparation in order to meet and exceed requirements put on a potential vendor. Buff Sales offers you the marketing direction necessary to create and present outstanding products to the marketplace.
Selling to Warehouse Clubs, Retail & E-Commerce
1) Introduction:
If you are a new to the marketplace one of our principals will guide you in all aspects of your product’s viability in the marketplace and offer our insight into timing, market directives and buyer perspective on your line.
In the case of established manufacturers, we will ask to review your marketing plan and will discuss with you our perspective on the challenges and opportunities before us.
2) Marketing Drafts & Perspective:
We will outline the steps that we need to develop a customer specific plan with your product. Each product that we offer to any customer must be analyzed with all of the marketing, personal experience and corporate needs that are available at the time.
The following disciplines and steps are carefully analyzed:
| Packaging |
Product Placement |
| Merchandising |
Sales Strategy |
| Promotions |
Licensing |
| Pricing |
Distrubution |
A comprehensive marketing plan will be developed with the above information then implemented.
3) Customer Introduction & Business Meeting
A Buff Sales Team member will contact the proper buyer, DMM or VP for the project when the first two stages have been accomplished.
We will schedule a meeting for the review of your product that will include a Principal of Buff Sales, a member of your senior management team and one or more associates from the customer’s office.
This meeting will establish your company as a valid vendor and will give us the opportunity to potentially reserve space on the shelf for your product line.
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